Research
To begin, I conducted research to gain a better understanding of the overall aesthetic. I reviewed social media posts on Instagram and then explored the website to examine the various types of shots and their respective purposes.
Mood Board
I attempted to organize them into three different categories, but I found that there was some overlap among them. Therefore, I used the categories as loose guidelines for sections. To accomplish this, I utilized Pinterest (thank you for the recommendation) and a stock photo library called Pexels.
Sample Photography
I used the inspiration and motivation from working on the mood board to create some very basic concepts. This is just a quick/rough impromptu photoshoot so I used my iPhone, items from my apartment, and a few delicious samples I got from a local shop.
To view the samples, visit:
Product Photography
Over the course of a few months, I worked with the Pie Collective’s media manager and was able to learn and adapt to their desired style of photography. I brought some of my own style while incorporating their brand's aesthetic and style. The result is a sample of the content created in collaboration with them.
