Company
Achatz Handmade Pie Co.
Date
Oct. 2023 - Feb. 2024
Location
Troy, Mi
- Managed all in-house and third-party photo and video shoots
- Lead in-house content creation efforts for photo & video (Using both DSLRs, mirrorless and cell phones)
- Followed existing brand guidelines and styles to create cohesive content across all channels
- Collaborated directly with the creative team and art director
- Coordinated photo and video needs to create any needed product or lifestyle photo/video shoots which included: product and lifestyle photography, marketing assets, content for social media, and product videos
- Managed and organized creative assets to make sure new and existing creative assets are uploaded and saved appropriately
- Attended events to photograph and create content for social media and promotional materials
- Developed and grew our content creation team
- Leveraged the latest technology and trends in visual content creation to tell stories and connect with audiences across all platforms (both online and offline)